MARKETING

The Actor's Checklist

Choosing an Ad Agency

Sources for Marketing Information

Media-Buying Services

Graphic Artists and Designers

Packaging

Alternative Newspapers

Music Permissions

College Newspaper Advertising

Product Placement Firms

Celebrity Booking Services

Public-Media Relations and Working With the Press

Publicity Services

Selecting a Public Relations Firm

Hiring A Copywriter

Marketing with Audiotext

News Clip Analysis and Foreign Press Monitoring with Clipping Services

Talent Agencies, Talent Representatives and Casting Directors

Infomercials

Major Market Researchers in the Computer Industry

Green Marketing

VNR and Industrial Video

Direct-Response Fulfillment Houses

Top 10 U.S. Cyber Markets