A decade of guiding companies has shown me that teams who fail to effectively implement their CRM always start at the wrong step. Here's how you should manage your CRM project instead.
My generation navigated 9/11, a financial crisis and a housing market that shut us out — and we still did our inner work. That depth is our edge with AI.
Business discovery is shifting toward "agent-to-agent" marketing, where AI agents evaluate a company's trust signals, documentation, integrations and credibility before human buyers ever see the shortlist.