Apple Inc. technology company

Apple is the exclusive new broadcast partner for Formula 1® in the U.S.

Apple and Formula 1 announced a five-year partnership that will bring all F1 races exclusively to Apple TV in the United States beginning next year.
Apple and NBCUniversal introduce the Apple TV and Peacock Bundle

Apple and NBCUniversal today announced the launch of the Apple TV and Peacock Bundle, available beginning October 20.
Apple introduces the powerful new iPad Pro with the M5 chip

Apple today introduced the new iPad Pro with M5, delivering a huge boost in performance and taking the next big leap in AI for iPad.
Apple unveils new 14‑inch MacBook Pro powered by the M5 chip

Apple today unveiled a new 14-inch MacBook Pro, featuring the incredibly powerful M5 chip.
Apple unleashes M5, the next big leap in AI performance for Apple silicon

Apple today announced M5, delivering advances to every aspect of the chip and the next big leap in AI.
Apple Vision Pro upgraded with the M5 chip and Dual Knit Band

Apple introduced the upgraded Apple Vision Pro, featuring the powerful M5 chip, the Dual Knit Band, and innovative features with visionOS 26.
Spectrum brings NBA games in Apple Immersive to Apple Vision Pro

Basketball fans will soon be able to experience live NBA games like never before: in Apple Immersive on Apple Vision Pro.
Build dynasties in Football Manager 26 Touch on Apple Arcade

Chase trophies, build a dynasty, and make the calls that define champions with Football Manager 26 Touch, returning to Apple Arcade on November 4.
Apple’s Foundation Models framework unlocks new intelligent app experiences

Developers around the world are able to bring even more intelligent experiences into their apps by tapping into Apple’s Foundation Models framework.
Apple reopens iconic Ginza store to thousands of excited customers

Apple celebrated the grand reopening of Apple Ginza on Friday, September 26, in Tokyo’s vibrant Ginza district.