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1. Young People Spend a Surprising Amount on Black Friday — And Make a Common Mistake

   Many Gen Z consumers plan their holiday shopping strategy for months.

2. This Government Paid Deloitte $1 Million for a Report That Included Fake AI Citations

   An investigation found that Deloitte cited research that didn't exist in the 526-page report.

3. 'My Rock': Billionaire Virgin Founder Richard Branson Announces Death of Wife — After Nearly 50 Years Together

   The Virgin Group founder shared the news about the passing of his wife, Joan Templeman, on Instagram.

4. Forget Crypto vs. Banks. The Real Opportunity Is in Building One Platform for Both.

   Here's why the future of finance belongs to founders who build for both banks and crypto users.

5. How to Know When It's Time to Evolve Your Brand — and How to Do It Right

   As businesses grow, their brands must evolve to reflect new goals and audiences. Here's how to refresh your identity thoughtfully, preserve trust and keep your message relevant.

6. Why Authenticity Is the New 'Purple Squirrel' of Entrepreneurship

   Building a business that lasts isn't about luck or virality. It's about becoming the rare kind of leader who pairs conviction with consistency and integrity with execution.

7. How Turning Down Clients Could Actually Be Your Best Growth Strategy

   Here's how businesses benefit from being selective with clients and choosing quality over quantity.

8. How to Market Your Business Without Spending a Dime

   Marketing doesn't have to drain your budget. With creativity and consistency, you can build momentum and attract customers for free.

9. Apple Conducted Rare Layoffs Focused on One Specific Team

   Apple has cut dozens of roles over the past few weeks, including some employees who have been with the company for decades.

10. This Is the Leadership Trap No One Talks About — and How to Escape It

    Most leaders get stuck in endless preparation. Learn how to break the cycle, take real action and finally lead instead of just planning.